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    • Marketing
  • About Us / Marketing

  • The marketing team's raison d'etre is to live by the company's Mission Statement. Company growth fuelled by investments in quality products, customer relations and a dedicated work force are all aspects that ensure future success.
    • Product

    • FBSM prides itself on sourcing quality brands, that, following extensive market feasibility studies, show potential for growth and further product investment.

    • Price

    • Besides product quality, price positioning is also of utmost importance. We believe in offering the client the best products at the best competitive prices possible.

    • Place

    • Efforts are constant to ensure our premium brands get the premium positioning they deserve in all shelves. Our merchandising team constantly monitors all our brands to ensure the right visibility based on pre-determined planograms.

      • Promotion

      • In today's highly competitive and dynamic market, promotions are part of the natural sales cycle for any product. We constantly monitor competitive activity and launch innovative consumer promotions to generate product trial and loyalty.